Today… things move fast. We see it. We live it. Here today, forgotten tomorrow. So often we cling to the new and exciting, only to be quickly left cold as we move on in search of the next shiny object. We’ve been conditioned to quickly reach for “what’s next” over what has endured. We keep reaching and reaching only to see that what’s in our hands is now irrelevant. WE DESERVE BETTER…

We believe in the things that have endured… the music, the ways of life, and yes even the fashion. We choose to live our lives appreciating THOSE things because we’ve come to believe you can’t build relevance by catering to a disposable culture.

Fueled by that state of mind, we created UNDERMIND to disrupt the disposable, quickly-forgotten fad culture through clothing. Every piece we create is carefully built, bridging classic fits, and looks that have stood the test of time, with modern colors and patterns, and textures. Our mission is simple… to create fashion that echoes the past, is relevant in the present, and endures the future. You deserve fashion that’s timeless, not for a time.  Welcome to UNDERMIND.